Singapore’s multinational news channel, Channel News Asia (CNA) – a Mediacorp

company – has been partnering with leading AI Audio Platform Adthos to generate

localized news broadcasts. Using AI, broadcasts have been created which report the

news in the Malay language but with a Singaporean accent.

CNA chose to partner with Adthos based on the capabilities offered via its latest release,

Adthos for News. This feature allows broadcasters and publishers to generate complete

news bulletins with the touch of a button via their newsroom system. Broadcasts can

include quotes and clips, with multiple voices, music beds and idents in an instant, while

weather, traffic and sports updates can be completely automated and localized for any

location.

This first deployment focused on Malay (Baku); an accent of Malay specific to Singapore.

Given that the new generation of Singaporeans mostly speak in English, it can be more

challenging for broadcasters to find good voiceover talent that offers the diversity of

accents.

Adthos CEO Raoul Wedel adds, “This is the first large scale project we have completed with

one of our Asian clients and it’s been exciting to see what we have been able to do. In a

region where there are so many languages and dialects, being able to offer this level of

localization so quickly and easily offers a lot of potential for reaching and engaging larger

audiences. We’re also delighted that AI is helping to preserve cultural diversity in languages

not commonly spoken.”

Following the success of this project, CNA is planning to use Adthos for News for other

languages in the future.